The Blueprint of our Brand
Brand Guidelines
The Pedals Up Brand Guide is an essential reference for anyone who creates content for or interacts with the Pedals Up brand. It outlines our core values, visual identity, and messaging guidelines to ensure brand consistency across all platforms.
Discover Our World
Pedals Up is more than a company name, it’s a philosophy. We’re a team of tech enthusiasts founded in 2018, and the status quo wasn’t enough. We craved a different approach – a relentless upward climb fueled by innovation. Imagine a determined cyclist, pushing forward, conquering new heights.
That’s the spirit we embody. Pedals Up signifies our constant drive to progress. It’s not just about the destination; it’s about the journey. We collaborate like a cycling team, overcoming challenges and achieving peak performance together. Just like cyclists, we never stop pedaling forward, always pushing boundaries and striving for excellence.
Visual Identity
Logo
The Pedals Up logo is our most recognizable brand asset. It should be used consistently across all communications.
Here are some guidelines for using the logo:
Symbol
Logotype
Logo
Color Palette
#76DF53
#43AC20
#0E1C11
#100C08
#000000
#828282
#F9F9F9
#FFFFFF
Messaging Guidelines
Voice and Tone
At Pedals Up, we believe communication is like a well-oiled bike chain – clear, concise, and propelling us forward. That’s why we’ve cultivated a distinct brand voice that reflects our core values and resonates with our audience.
Brand Do's
- Use the brand colors, fonts, and logos as specified in this guide.
- Maintain a consistent voice and tone in all brand communication.
- Maintain the proper clear space around the logo.
Brand Don'ts
- Use the logo in a distorted or altered form.
- Use colors that clash with the brand palette.
- Deviate from the approved messaging pillars.
Conclusion
The Pedals Up Brand Guide is a living document that will evolve as our brand grows. We encourage you to refer to this guide often and to contact us with any questions.
By following these brand guidelines, you can help us create a strong and consistent brand identity that resonates with our target audience.
Let's Collaborate on Innovative Software Solutions.
Pedals Up seeks new ecosystem partners sharing our vision and mission for a better digital future.
