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Case Study


Fynd is a multiplatform tech company specializing in retail-tech solutions and powering delightful customer experiences for everyone, everywhere.

Helped Fynd with :

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Key Highlights

  • Helped launch Fynd’s Functions module, a key component for their e-commerce platform.
  • Enabled Fynd users to manage everything from marketplaces to websites in one place.
  • Contributed development expertise (ReactJS, NodeJS, VueJS) for various functionalities.
  • Improved user experience through onboarding research and real-time data features.
  • Long-term partnership to support Fynd’s innovation in e-commerce (exploring blockchain, fintech, product development).

At Pedals Up, we understand the ever-evolving needs of the e-commerce landscape. Partnering with Fynd, a revolutionary unicommerce platform, aligned perfectly with our mission to empower businesses. Fynd’s vision? To provide a one-stop solution for e-commerce businesses, allowing them to integrate with multiple marketplaces, utilize various extensions, and build customized websites with ease. Our goal? Collaborate with Fynd’s engineering team to successfully launch the Functions module, a crucial component of the platform’s functionality, and further enhance Fynd’s capabilities through comprehensive development services

The Challenge

  • Developing the Functions Module: A critical component for various functionalities within the Fynd platform was still under development.
  • Expanding Platform Capabilities: Fynd sought to further enhance its existing features.

The Solution

  • Multiple API Integrations (ReactJS, NodeJS, VueJS): Enabled seamless communication between Fynd’s frontend and various backend systems, including third-party integrations and payment gateways.
  • Advanced Extension Development: Created an extension leveraging Google Products APIs for integration with the Fynd ecosystem.
  • Collaborative Innovation: Tackled online-offline inventory data synchronization through collaboration with Fynd and Google UK Engineering.
  • Full-Stack Development: Ensured all functionalities performed flawlessly and met performance requirements through expertise in both front-end and back-end development.

Beyond Development

The successful launch of the Functions module and our additional development efforts have significantly enhanced the Fynd platform:


Streamlined Operations

The Functions module and API integrations facilitate seamless data flow and feature execution within the Fynd platform, empowering businesses to manage their e-commerce operations more efficiently.


Enhanced Customization

The Functions module lays the groundwork for future feature development, allowing Fynd to offer even greater customization options to its users.


Advanced Functionality

The Google Products API extension and other integrations provide advanced functionalities, expanding Fynd's capabilities and user value proposition.


Faster Time-to-Market

The improved functionalities within the Functions module and streamlined onboarding process enable e-commerce businesses to launch and manage their online stores with greater speed and agility.


Improved User Experience

The research-driven improvements to the onboarding process ensure a smoother and more positive experience for Fynd's customers.


Data-Driven Decision Making

Real-time data synchronization empowers businesses to make informed decisions based on accurate and up-to-date information.

Our collaboration with Fynd extends beyond the initial development phase. We remain committed to ongoing support and potential future development projects. Our expertise across various fields, including blockchain, fintech, and product development, positions us to continually support Fynd’s innovation journey. Together, we are shaping the future of e-commerce by providing businesses with the tools and resources they need to thrive in an ever-competitive landscape.

Key Technologies Used


Back-End Development: NodeJS


Third-Party Integrations & Payment Integration

Google Products APIs Integration


Front-End Development: ReactJS, VueJS


Pedals Up’s expertise in full-stack development, API integrations, and collaborative development played a pivotal role in bringing the Functions module to life within the Fynd platform. This successful partnership empowers Fynd to offer a comprehensive e-commerce solution, simplifying operations and accelerating growth for businesses of all sizes.