- About PedalsUp
Built by people
who stay close to the work.
PedalsUp is a product engineering company building software, AI systems, and digital platforms for businesses that need more than outsourced execution. Since 2018, we’ve grown from an agency foundation into a sharper, more focused team helping ambitious companies build in fintech, AI, real estate, deep tech, and Web3.
PedalsUp started with a simple belief: good products are not created by teams that sit far away from the decisions. They are built by people who think clearly, move fast, and stay accountable from the first conversation to the final release.
Over the years, that belief shaped how we work, who we hire, and the kind of clients we attract.
We built our foundation across web, mobile, SaaS, eCommerce, design, and emerging technology products. But as the market evolved, so did we. Today, PedalsUp is focused on building stronger, higher-value digital products in categories where product quality, technical depth, and delivery discipline actually matter.
We do not aim to be the biggest.
We aim to be the team clients trust when the product matters.
- 4.8
Clutch
47 Reviews – Top Firm 2025
- 4.6
Glassdoor
Employer Rating 2025
- 4.9
Getproject.ai
Top Rated Agency 2025
- Top 100
DesignRush
Global Agency Ranking
OurGrowth, Year By Year
PedalsUp did not grow by chasing trends. We grew by getting better at the work, expanding our capabilities, and moving closer to the kind of products and markets where we create the most value.
2018
The beginning
PedalsUp was founded with a strong software delivery mindset and a clear focus on building digital products that solve real business problems.
2019
Building the foundation
We expanded across core delivery areas including websites, mobile apps, and custom software, building the systems and standards that would shape how we work long term.
2020
From execution to stronger product thinking
As client needs became more complex, our work evolved beyond simple development into more thoughtful product delivery, user experience, and business-aligned execution.
2021
Scaling our delivery capability
We deepened our work across SaaS, eCommerce, UI/UX, and multi-platform builds, helping more businesses move from ideas to reliable product delivery.
2022
Taking on more complex digital products
We expanded into more demanding product environments where technical clarity, better design systems, and stronger engineering discipline were essential.
2023
Proving ourselves in emerging technology spaces
Our work across Web3, advanced platforms, and newer technical categories helped sharpen PedalsUp into a stronger product and engineering partner.
2024
Shifting into the next chapter
We began intentionally repositioning the business toward higher-growth, higher-value sectors where execution quality matters more: fintech, AI, real estate, deep tech, and modern Web3 infrastructure.
2025 to today
A more focused PedalsUp
Today, PedalsUp is a team of 80+ specialists across Ahmedabad, Dubai, and Singapore, serving clients across the US, UAE, and Australia — with a clearer identity, stronger delivery model, and a sharper ambition for what comes next.
- JOIN THE TEAM
We’ve grown by building what businesses actually need.
Not noise. Not pitch-heavy promises. Not surface-level delivery.
Just stronger thinking, sharper execution, and products that are built to hold up in the real world.
If you are looking for a team that can help you move from idea to product, from product to scale, or from complexity to clarity, let’s talk.
Just stronger thinking, sharper execution, and products that are built to hold up in the real world.
If you are looking for a team that can help you move from idea to product, from product to scale, or from complexity to clarity, let’s talk.
Jimish Parekh
Founder & CEO
Meet the founder behind PedalsUp
PedalsUp was founded by Jimish Parekh, an engineering leader who has spent years building products, leading teams, and seeing exactly where software projects succeed — and where they quietly begin to fail.
Before founding PedalsUp in 2018, Jimish held engineering leadership roles at Oizom, MIHO Learn, and Polygon Labs, experiences that helped shape the standard the company operates by today.
Before founding PedalsUp in 2018, Jimish held engineering leadership roles at Oizom, MIHO Learn, and Polygon Labs, experiences that helped shape the standard the company operates by today.
“I’ve seen enough projects fail to know the exact moment it starts — when senior people step back too early. That’s the one thing we never allow at PedalsUp.”
That mindset is not just a founder quote. It is the operating principle behind the company.
At PedalsUp, leadership is expected to stay close to the work. Important decisions are not pushed down without context. Product quality is not treated as someone else’s responsibility. And clients are not left trying to decode what is happening behind the scenes.
The company Jimish built is designed to do the opposite:
stay close, think clearly, and deliver with ownership.
Meet Our Team
Meet the leader who started it all. Their vision and passion are the cornerstones of our success.
Krushi Mehta
Product Manager
Swati Soni
HR Manager
Pallav Lakhtariya
Administrative Manager
Saloni Vora
Brand Manager
Vibhor Nigam
Manager- Business Growth
Hetvi Sojitra
Business Development Executive
Kshitij Shringi
Project Coordinator
Nikita Desai
Frontend Developer
Karan Shah
Sr. Backend Developer
Parshva Shah
Sr. Backend Developer
Vishal Kumar
Web Developer
Karmam Shah
Web Developer
Ishani Sinojiya
Backend Developer
Sujal Lukhi
Backend Developer
Rimal Amipara
Backend Developer
Ripal Chauhan
Senior QA Engineer
Janak Oza
Flutter Developer
Jay Thanki
Senior QA Engineer
Priyank Makwana
Blockchain Developer
Riya Sanandiya
Frontend Developer
Jigar Suthar
Backend Developer
Nisarg Shukla
Devops Engineer
Meet Kapuriya
Backend Developer
Jigar Parmar
Flutter Developer
Syrin Macwan
AI/ML Engineer
Shubham Joshi
Frontend Developer
Hiren Shah
Frontend Developer
Harsh Darji
Frontend Developer
Yagnesh Goti
Backend Developer
Aayushi Thakkar
Backend Developer
Triyank Bavaliya
Backend Developer
Hardik Sakariya
Frontend Developer
Meet Shah
Backend Developer
Aayush Paghadar
Backend Developer
Bhargav Padalia
QA Engineer
Rahul Nakum
Backend Developer
Sujal Virani
Frontend Developer
Parthrajsinh Mori
Frontend Developer
Utsav Adhyaru
Devops Engineer
Dharti Chauhan
IOS Developer
Pratham Lalwani
Backend Developer
Prakash Panchal
Sr. UI/UX Designer
Amit Goswami
UI/UX Designer
Vishwas Bhambhani
UI/UX Designer
Nirav Vadodariya
UI/UX Designer
Aryaman Patel
UI/UX Designer
Magical words from our clients
Discover what industry leaders have to say about their disruptive and transformative experiences with our service suite.
“Pedals Up delivered a top-notch website ahead of schedule. Their incredible responsiveness and support made the entire process a breeze. We’re thrilled with the results!”
Tom Warias
Strategy & Operations Lead, Tapout App
“Pedals Up perfectly captured Shopsense’s unique brand with a custom website. Their personalized service and quick problem-solving made the entire process smooth. We’re thrilled with the result!”
Pritam Jamsandekar
Program Manager, Shopsense Retail Technologies Ltd. (Fynd)
“Pedals Up’s energetic and communicative approach made our e-commerce website development a breeze. They set realistic deadlines and met them consistently, leveraging various communication channels to ensure we were always in the loop. Their dedication resulted in a fully functional website that exceeded our expectations.”
Jaivardhan Singh Channey
Founder, studio mesmer
“We were impressed with Pedals Up’s constant support and innovative ideas throughout our branding project. Their 24-hour turnaround on feedback ensured a smooth process, and their creative solutions led to a significant increase in brand awareness.”
Shreya Seerehalli
Brand Strategist, Kamet Single Malt Whisky
“Pedals Up delivered a top-notch website ahead of schedule. Their incredible responsiveness and support made the entire process a breeze. We’re thrilled with the results!”
Jim O'Neil
Financial Advisor, CEO Financial Services
“Discreet is grateful for Pedals Up’s flexibility and clear communication. Their team is always responsive and easy to reach, keeping our app development on track. We appreciate their meticulous attention to detail and look forward to a successful launch.”
Vidhi Kankaria
Founder, Discreit
“Indulge India is thrilled with the 25% increase in website traffic since partnering with Pedals Up. Their quick service and efficient team delivered the project on time and within budget. We were particularly impressed by their professionalism and clear communication throughout the process.”
Gagan Sharma
Director @ Indulge India
Question you might have,
Answers we definitely got
How big is the Pedals Up team?
80+ engineers, designers, and AI specialists working across Ahmedabad, Dubai, and Singapore.
Where are you located?
Ahmedabad (India), Dubai (UAE), and Singapore. We serve clients across the US, UAE, and Australia.
How long has Pedals Up been around?
Since 2018. In that time we’ve delivered 200+ products for 60+ clients.
Do you work with startups, or only larger companies?
Both.
Are you hiring?
Yes. Open roles are listed here.
How do I start a conversation with Pedals Up?
Book a call or tell us about your project. We respond within 1 business day.
- It’s your time to grow
Ready to Work Together?
You’ve seen how we helped 7-Eleven, Biconomy, and Dlicom reclaim their market edge. Our engineering goes beyond code to deliver measurable business outcomes.
