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Services

We Imagine It, Engineer It,
& Help You Grow.

Pedals Up is a software development company and your startup’s technology partner, building web, mobile, e-commerce, and Web3 products since 2018.
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What We Offer

Software development services and solutions, from first commit to scale:
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Product Engineering

Build scalable digital products from concept to launch, focusing on performance, reliability, and long-term growth.

E-Commerce

Custom storefronts and migrations built to convert. Shopify, headless, WooCommerce. We tune for speed, UX, and checkout performance.

Web3 & Smart Contract

Blockchain-native products built for real users. Smart contracts, dApp frontends, wallet integrations. We handle the full stack so you don’t have to stitch it together.

Design Engineering

Design intuitive, user-centered experiences that blend usability, accessibility, and visual excellence.

Dedicated Team

Add senior engineers to your team without the overhead of a full-time hire. You get people who ship from week one, not people who need six weeks to ramp up.
  • Senior Developer Augmentation
  • Sprint-Based Delivery
  • Architecture & Code Review
  • Flexible Scaling Up or Down

Fractional CTO

Senior technical leadership without the full-time cost. We help founders make the right architectural calls early, before they get expensive to fix.

  • Tech Stack & Architecture Advisory
  • Engineering Team Setup & Hiring
  • Code Review & Quality Standards
  • Vendor & Agency Management

Powered by the Technologies Behind
Tomorrow's Digital Products

From intuitive user experiences to enterprise-grade architectures, we build with industry-leading technologies trusted by the world’s fastest-growing companies. Our carefully curated tech stack enables us to deliver scalable, secure, high-performance products across web, cloud, AI, and Web3 ecosystems.

Modern Frontend Development

Building lightning-fast, responsive, and engaging user interfaces with today's leading frontend frameworks and platforms.

React js
Next Js
Typescript
Tailwind CSS
Webflow
Shopify

Scalable Backend & Data Engineering

Powering applications with secure APIs, intelligent data systems, and high-performance server architectures.

Node.js
Python
PostgreSQL
MongoDB
Redis
GraphQL

Cloud Infrastructure & Web3 Solutions

Deploying on infrastructure built for uptime, and building blockchain systems that hold up under real usage.

AWS
Azure
Docker
Kubernetes
Solidity
Ethereum

Design Systems That Scale

Crafting intuitive digital experiences through thoughtful design, rapid prototyping, compelling visuals, and immersive 3D creativity.

Figma
Framer
Blender
Sketch
Photoshop
Illustrator
Service Process

Our Simple, Proven Process

Our Simple, Proven Process From idea to launch, here’s how we make sure your project runs smoothly — every time.

Step 1

Kickoff

Discovery call. We scope the goals, constraints, and tech stack before a single line of code is written.

Step 2

Plan

Architecture defined. Scope, timeline, and fixed price agreed. No surprises mid-build.

Step 3

Build

Production code, senior architect leading. You see working demos at every milestone.

Step 4

Review

You test, we refine. Feedback loops stay tight until it’s right.

Retention
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Our dedicated team stays invested in your success.

Talented Developers
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With expertise across a wide range of technologies.
Client Served
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Global reach, proven results across diverse markets.
Female Workforce
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A dynamic and inclusive environment fuels innovation.
  • It’s your time to grow

You have seen how we helped 7-Eleven, Track3D, and Dlicom reclaim their market edge.

From 90% faster reporting to 4x operational improvements, our engineering goes beyond code to deliver measurable ROI.

Discuss Your Idea

Why Leading Teams Choose PedalsUp, Again and Again

The best partnerships aren’t built on promises. They’re built on consistency. From senior-led execution and transparent pricing to rapid delivery and dependable post-launch support, we’ve designed every part of our process to make building exceptional digital products faster, simpler, and more predictable.

Senior Expertise, Every Step of the Way

Senior Expertise, Every Step of the Way

Your project isn’t handed from sales to delivery. The experienced strategists and architects who shape your vision remain actively involved throughout development, ensuring every decision is backed by technical expertise and business insight.

Predictable Pricing. No Surprises.

Predictable Pricing. No Surprises.

We invest time in understanding your requirements before writing a single line of code. That means clearly defined scope, transparent pricing, and confidence that your budget stays exactly where you planned.

Progress You Can See Every Week

Forget status reports filled with technical jargon. Every week, you’ll receive working software that’s ready to explore, test, and refine, keeping feedback cycles short and momentum high.
Around-the-Clock Product Momentum

Around-the-Clock Product Momentum

With globally distributed teams, development continues while your business sleeps. Share feedback at the end of your day and return to measurable progress the next morning, without increasing the workload on your internal team.
Support Beyond the Launch

Support Beyond the Launch

Shipping your product is only the beginning. Every engagement includes 30 days of post-launch support to resolve issues, polish experiences, and ensure everything performs exactly as intended.
Trusted by Businesses That Build for the Future

Trusted by Businesses That Build for the Future

Our client relationships are built on transparency, quality, and measurable results. Consistently high ratings and verified client reviews reflect the confidence businesses place in PedalsUp to deliver products that scale.

The work, with the outcomes

Gensigma Prototype
  • Gensigma
Develop secure smart contracts and blockchain solutions that power transparent, decentralized digital ecosystems.
See Our Work
7 Eleven Case Study
  • 7-Eleven omnichannel
One of the world’s largest convenience store chains, launched on Shopify Markets across three Southeast Asian markets from a single codebase, each with its own payment providers, localised content, and pricing rules. Live in seven months.
See Our Work
Track3d Prototype
  • Track3d
A UI/UX redesign for a construction technology platform, turning complex site data into a modern, conversion-focused interface built for construction professionals rather than data specialists.
See Our Work

Magical words from our clients

Discover what industry leaders have to say about their disruptive and transformative experiences with our service suite.

Tom Warias
“Pedals Up delivered a top-notch website ahead of schedule. Their incredible responsiveness and support made the entire process a breeze. We’re thrilled with the results!”

Tom Warias

Strategy & Operations Lead, Tapout App
Pritam Jamsandekar
“Pedals Up perfectly captured Shopsense’s unique brand with a custom website. Their personalized service and quick problem-solving made the entire process smooth. We’re thrilled with the result!”

Pritam Jamsandekar

Program Manager, Shopsense Retail Technologies Ltd. (Fynd)
Jaivardhan singh Channey
“Pedals Up’s energetic and communicative approach made our e-commerce website development a breeze. They set realistic deadlines and met them consistently, leveraging various communication channels to ensure we were always in the loop. Their dedication resulted in a fully functional website that exceeded our expectations.”

Jaivardhan Singh Channey

Founder, studio mesmer
Kamet
“We were impressed with Pedals Up’s constant support and innovative ideas throughout our branding project. Their 24-hour turnaround on feedback ensured a smooth process, and their creative solutions led to a significant increase in brand awareness.”

Shreya Seerehalli

Brand Strategist, Kamet Single Malt Whisky
Jim O'Neil
“Pedals Up delivered a top-notch website ahead of schedule. Their incredible responsiveness and support made the entire process a breeze. We’re thrilled with the results!”

Jim O'Neil

Financial Advisor, CEO Financial Services
Vidhi Kankariya
“Discreet is grateful for Pedals Up’s flexibility and clear communication. Their team is always responsive and easy to reach, keeping our app development on track. We appreciate their meticulous attention to detail and look forward to a successful launch.”

Vidhi Kankaria

Founder, Discreit
Gagan Sharma
“Indulge India is thrilled with the 25% increase in website traffic since partnering with Pedals Up. Their quick service and efficient team delivered the project on time and within budget. We were particularly impressed by their professionalism and clear communication throughout the process.”

Gagan Sharma

Director @ Indulge India

Pedals Up Blogs

View All
The Transformation from Automation to intelligence

Why Enterprise AI Agents Are the Next Intelligent Automation Leap

  • AI / ML
Will the AI Bubble Burst_ How Founders Can Build Enduring Products

Will the AI Bubble Burst? How Founders Can Build Enduring Products

  • AI / ML
How Blockchain in Education Solves Real Industry Problems

How Blockchain in Education Solves Real Industry Problems

  • Blockchain

Question you might have,
Answers we definitely got

Which service is right for us?
Depends on where you’re starting. If you need a new product built, that’s Product Engineering. If you need AI working inside your business, that’s AI Transformation. Most projects need both, and we scope that on the first call, not before it.
Do you work on fixed price, or do you staff dedicated teams?
Both. Scoped builds like a new platform or an e-commerce store run on fixed price and a fixed timeline. Ongoing work runs through a Dedicated Team or Fractional CTO model. We agree on the structure upfront, before any work starts.
How long does a typical project take?
It depends on the service. AI Quick-Start is two weeks. E-commerce builds usually run 4-8 weeks. Full product builds vary by scope. You’ll get a fixed timeline after the discovery call, not a range.
Can one team handle both a new build and AI work?
Yes. Most engagements blend Product Engineering and AI Transformation, and one team owns both instead of handing you between departments.
Do you take on smaller or pilot projects?
Yes. AI Quick-Start and Sprint packages exist for exactly this, a fixed two-to-six-week engagement to prove out an idea before committing to a larger build.
What if we’re not sure which service we need yet?
That’s normal. Book a call and tell us what’s slow, stuck, or missing. We’ll tell you plainly which service fits, or if none of them do.
  • Not Sure Where to Start?

Let’s Find the Right Fit

Tell us what you’re building, migrating, or automating. We’ll tell you which service fits and what it costs before you commit to anything.
Discuss Your Project

Engineering teams that ship.

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  • INDIA

404, Binori B Square 2, Ambli Rd., Vikram Nagar, Ahmedabad, Gujarat – 380058
  • DUBAI

1306, Grosvenor Business Bay Tower, Business Bay, Dubai, UAE
  • SINGAPORE

Race Capital Pvt. Ltd., 160 Robinson Road, #14-04 Singapore Business Federation Center, Singapore – 068914
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