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Case Study

Cover Story

A fashion leader in India, Cover Story blends tradition with modern trends. Their curated collections feature the latest global styles, crafted with high-quality materials for lasting wear. They also offer a user-friendly online platform for a seamless shopping experience.

We helped design the game’s:

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Key Highlights

  • Helped Cover Story, a top Indian fashion brand, revamp their e-commerce platform.
  • Focused on UI/UX design to create a user-friendly and visually appealing online store.
  • Prioritized Cover Story’s ideal customer for a targeted design experience.
  • Developed a custom e-commerce website with ReactJS and VueJS for better performance.
  • Integrated with Fynd Omni Commerce for efficient management across channels.
  • Increased customer satisfaction, improved conversions, and strengthened Cover Story’s brand.
  • Committed to ongoing support and future enhancements for Cover Story’s e-commerce platform.

At Pedals Up, we understand the power of exceptional design and a seamless user experience in today’s competitive fashion landscape. Partnering with Cover Story, India’s leading fashion-forward brand, resonated deeply with our mission to empower businesses through innovative solutions. Cover Story’s vision? To consistently deliver the latest trends to their discerning clientele, all within a user-friendly and visually captivating online shopping experience. Our goal? Leverage our expertise in user interface (UI) and user experience (UX) design, along with custom e-commerce development, to solidify Cover Story’s position as the go-to destination for fashion enthusiasts.

The Challenge

  • Cover Story’s existing e-commerce platform lacked the user-friendliness and design aesthetics crucial for attracting and retaining customers.

The Solution

  • Understanding the ICP (Ideal Customer Profile): Through in-depth research, we gained a comprehensive understanding of Cover Story’s ideal customer profile (ICP), allowing us to tailor the UI/UX design to resonate with their specific needs and preferences.
  • Best-in-Class UI/UX Design: Utilizing best practices in UI/UX design, we crafted a visually appealing and intuitive online store. This design emphasizes high-quality product photography, intuitive navigation, and a seamless checkout process, keeping the focus on the fashion itself.

Beyond Development

The successful launch of Cover Story’s revamped online store has yielded significant results:


Enhanced User Experience

The user-friendly and visually appealing design has led to increased customer satisfaction and engagement within the online store.


Improved Conversion Rates

Streamlined navigation and checkout processes have resulted in a noticeable increase in conversion rates, translating to greater sales for Cover Story.


Strong Brand Identity

The cohesive design approach across all aspects of the online store strengthens Cover Story's brand identity and elevates its digital presence.

Our collaboration with Cover Story extends beyond the initial design and development phases. We maintain a long-term development partnership, providing ongoing support, maintenance, and potential future enhancements to their e-commerce platform. Together, we are ensuring Cover Story remains at the forefront of online fashion retail, offering its customers a truly unique and satisfying shopping experience.

Key Technologies Used

Third-Party Integrations


E-commerce Platform Integration: Fynd Omni Commerce Platform


Front-End Development: ReactJS, VueJS


Pedals Up’s expertise in UI/UX design, custom e-commerce development, and long-term development partnerships have been instrumental in Cover Story’s digital transformation. This collaborative effort empowers Cover Story to deliver a world-class online shopping experience, solidifying its position as a leading fashion brand in the Indian market.

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Pedals Up revamped Cover Story's e-commerce platform with UI/UX enhancements and Fynd Omni Commerce integration, boosting customer satisfaction and conversion