A Brand Identity Built for Your Website, Not a PDF
Logo, visual system, and brand guidelines designed by the same team that can also build the site and product it needs to show up on, so nothing gets lost in translation.
Brand & Identity
A consumer retail brand, a fintech platform, and a Web3 project all need their identity to hold up in different places. We scope the system around where yours actually needs to live, not a logo delivered in isolation.
Brand Identity Design
Logo and mark design; color, typography, and visual language; built as a system, not a single hero asset.
Logo Design
Logo design and refinement; usage variants for different contexts and sizes; delivered as editable vector source files, not a single flattened export.
Brand Guidelines
Documented usage rules for every core asset; guidelines built for people other than us to follow; delivered as a living document, not a static PDF nobody opens again.
Brand Identity for Digital Products
Identity designed alongside the website or product; design tokens and components that carry the brand into the UI directly; no disconnect between brand system and what customers use.
Rebranding and Brand Refresh
Audit of the existing identity before changing anything; refresh scoped to what’s actually not working; transition plan for existing collateral.
Brand Application Design
Pitch deck and presentation templates; social and marketing collateral templates; consistent application across every touchpoint.
Many brand identity projects deliver a logo and style guide, leaving teams to implement independently. We combine identity and digital product design from the beginning, ensuring the same team creates both the brand and the website, eliminating any translation gap for customers.
Brand Identities We Have Built
Select a category to filter by brand type.
Consumer and Retail Brand Identities
Fintech and Financial Product Branding
Web3 and Crypto Project Branding
Service Business Branding
The Technology Behind Every High-Performing Brand System
The tools come from the deliverable, not a default stack. Here’s what’s confirmed so far.
Design and Systems
Figma, for identity design, component systems, and everything that needs to stay consistent.
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Brand Documentation
Guidelines delivered as a living, documented system, not a static file that goes stale after handoff.
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Digital Implementation
Webflow, React, Next.js, and TypeScript, when the same team designing the brand also builds the website or product.
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Six Steps, One Trusted Product Partner
Six stages from first call to handoff, with a checkpoint before each one starts.
01
Discovery
Understanding the Business Before Opening Figma
02
Research
Learning How Comparable Brands Actually Show Up
03
Concept Development
Structuring the Logic Before Styling It
04
Visual Design
Building the Full System, Not Just a Logo
05
Application and Refinement
Testing the Identity on Real Touchpoints Before Sign-Off
06
Handoff
Brand Guidelines Your Team Can Actually Follow
Why Businesses Choose Pedals Up, Again and Again
Six things that hold on every brand system we design, from concept to handoff.
Built for Where It Actually Shows Up
We design and test the system across your actual touchpoints, not just a logo on a white background.
Senior Team
The person who scopes your brand system stays accountable for it through handoff. Not handed off to whoever’s free that week.
Fixed Pricing
Scope and price agreed before work starts. No markup for extra usage variants or guideline pages discovered during review.
Weekly Demos
Every week ships an applied system you can see on real touchpoints, not a status update describing progress.
Built to Scale
Built on a documented system that extends as you add touchpoints and products, not rebuilt from scratch the moment you launch something new.
Launch Support
We stay on after handoff. Real usage across touchpoints finds inconsistencies a style guide never does, and we’re there for it.
The work, with the outcomes
- Tailoraedge
A brand identity and website for a menswear essentials label, built around a single idea: no trends, no noise, just clothing that fits right, communicated through a clean, restrained visual system rather than seasonal branding.
- Dexreal
Brand identity, website, and collateral, including a pitch deck and whitepaper, for Dexreal, a real-world asset launchpad bringing RWA, STOs, crypto, and DeFi together on one platform.
- Telescope Media Group
UI/UX design for a full-service media company’s digital presence, balancing creative expression with clear navigation so the breadth of their capabilities doesn’t overwhelm a first-time visitor.
Question you might have,
Answers we definitely got
Do you only design logos, or full brand identities?
Both. We figure out which during scoping, not by defaulting to the bigger package.
Can you work from our existing brand guidelines, or do we need a full rebrand?
Either. A full rebrand from scratch is only one of several starting points.
Do you also build the website the brand needs to live on?
Yes, if you want us to. We can design and build it as one engagement, or hand off finished brand files to your own team.
Can you work alongside our in-house marketing or design team?
Yes. We agree the model upfront so there’s no ambiguity about ownership.
How long does a typical brand identity engagement take?
Timeline depends on scope. We confirm an exact timeline on the scoping call.
- It's your time to grow
Build a Brand Identity That Works Everywhere It Actually Shows Up
Whether you need a full identity built from scratch or an existing brand extended into a new website or product, we can scope your project on a single call.
