High-Performing
E-Commerce Experiences
From modern Shopify storefronts to enterprise commerce platforms, we craft fast, conversion-focused shopping experiences that help brands attract customers, increase sales, and scale with confidence.
Everything You Need to Build,
Scale & Optimize Commerce
Shopify, WooCommerce, Webflow, or a custom build — each fits a different kind of business. We help you land on the right one before any code gets written, then build it end to end.
Shopify Development
Launch a Shopify store built for your brand, optimized for speed, conversions, and easy day-to-day management. From custom themes to app integrations, we build stores that scale as your catalog and traffic grow.
WooCommerce Development
Build a WooCommerce store that combines flexibility, security, and deep customization on WordPress, without slowing the site down as it grows.
Webflow Development
Launch a design-led storefront on Webflow with precise layouts, fast load times, and a CMS your marketing team can update without a developer.
Custom E-commerce
When your catalogue, traffic, or business logic outgrows off-the-shelf platforms, we build custom commerce architecture, including headless setups, tailored to how your business actually operates.
Pedals Up builds e-commerce platforms for brands that treat their storefront as core infrastructure, not a side project. That means real architecture decisions before development starts, real QA before launch, and a team that's still accountable for the store after it's live, not just during the build.
Stores we have built
Four types of e-commerce products we build most often, drawn from confirmed client work. Select a platform to filter by use case.
Multi-Region Omnichannel Retail Store
A convenience retail chain expanding its online ordering into new geographies, with delivery and in-store pickup running as one unified experience rather than two separate systems.
Omnichannel Fashion Retail Platform
An omnichannel retail experience for an established fashion brand. Multi-channel inventory sync, unified order management across in-store and online, and a single customer view regardless of purchase channel.
D2C Creator Commerce Marketplace
A Shopify-based marketplace where Instagram creators earn cashback by sharing branded shopping experiences. Creator storefronts, brand partner management, and a payment infrastructure connecting creators, brands, and end buyers in one product.
Local Retail Discovery and Shopping Platform
A two-sided retail discovery platform connecting shoppers to local stores and brands. Brand management dashboard for store owners, discovery and shopping experience for buyers, and a full admin panel for platform operations.
The Technology Behind Our Commerce Builds
We build on proven commerce platforms and modern engineering tools, matched to your catalog size, traffic, and integrations, not whatever framework is trending.
Commerce Platforms
Launch and scale on proven commerce platforms built for high conversion, effortless store management, and seamless operations. We match your catalog size and budget to modern tools that drive long-term growth.
Shopify
Shopify Plus
Woo Commerce
Webflow
Custom Headless Stack
Decouple your frontend and backend using React, Next.js, Node.js, and APIs for faster load times, superior conversion rates, and total control over your digital store's unique custom customer user experience.
Next.js
React
Node Js
GraphQL
Sanity
Payments and Integration
Unify payments, marketing, analytics, logistics, and third-party services into a connected ecosystem that keeps your business running effortlessly while providing secure transactions and automated workflows.
Stripe
Paypal
Klarna
Segment
Klaviyo
Shipstation
Cloud and Performance
AWS, GCP, Terraform, and Docker for hosting, deployment, and infrastructure that holds up under peak traffic without manual firefighting.
AWS
Cloudflare
Vercel
React Native
Seven Steps, One Trusted Product Partner
Seven stages from first call to 30 days post-launch, each one building on the last. Here’s what happens at each step, and what you’re reviewing along the way.
01
Discovery
Understanding Your Vision & Business Goals
We start by understanding your business, users, and goals. Through structured discovery sessions, we define project scope, technology approach, timeline, and a fixed-price proposal, before any code is written.
02
Architecture
Designing a Scalable Technical Foundation
Our architects map application architecture, integrations, data flow, security, and infrastructure so the platform can handle more traffic and more complexity without a rebuild.
03
Design
Designing for Conversion
We design interfaces and customer journeys around how people actually shop, with conversion-focused layouts and checkout flows tested before development begins.
04
Build
Building with Transparency & Precision
Our engineering team turns approved designs into production-ready software in agile sprints. Weekly demos keep you involved and able to give feedback throughout the build.
05
Integration
Connecting Payments, CRM, and Your Existing Tools
From payment gateways and CRM platforms to third-party APIs and business tools, we test every integration for security and reliability before it goes live.
06
Quality Assurance
Testing Every Detail Before Launch
We test functionality, performance, security, responsiveness, and user experience to make sure your product is reliable and ready for real-world use.
07
Launch
Launch with Confidence. Grow with Support.
Deployment is just the beginning. We manage your launch, monitor performance, resolve early issues, and provide dedicated post-launch support.
Why Businesses Choose PedalsUp, Again and Again
Six things that hold true on every engagement, no matter what we’re building.
Performance First
We build for how it performs under real users and real load, not how it looks in a demo.
Senior Team
The person who scopes your engagement stays accountable for it through delivery. Not handed off to whoever’s free that week.
Fixed Pricing
Scope and price agreed before work starts. No markup added after the contract is signed.
Weekly Demos
Every week ships something real you can review, not a status update describing what we’ve been doing.
Built to Scale
Built to extend as you grow, not rebuilt from scratch the moment you outgrow version one.
Launch Support
We stay on after delivery. Real usage finds what a demo never does, and we’re there for it.
The work, with the outcomes
- 7-Eleven
One of the world’s largest convenience store chains, launched on Shopify Markets across three Southeast Asian markets from a single codebase, each with its own payment providers, localised content, and pricing rules. Live in seven months.
- Cover Story
An online fashion retailer whose catalogue and customer base were outgrowing what their existing setup could handle. We built a responsive e-commerce platform around real-time inventory management and order tracking, so growth doesn’t mean the backend falls behind the storefront.
- Dlicom
End-to-end product design and development for Dlicom’s WebApp, a social networking and community platform, followed by a separate Light Mode variant of the same product, built by a team that already knew the codebase.
- Yett
Three separate builds for Yett, a local retail discovery platform: the core website, a business dashboard, and a shopper-facing mobile app, delivered as an ongoing relationship rather than a single project.
- FFM
Reliance’s digital grocery platform, built to bring gourmet groceries and international products to urban shoppers through a proper e-commerce experience instead of a bare-bones grocery list app.
Question you might have,
Answers we definitely got
Can you migrate our store without losing rankings or historical data?
Yes. We map your existing URLs, redirects, product data, and order history before touching anything live, and stage the migration so you can review it before it goes public. Rankings drop when migrations are rushed, not when they’re planned properly.
Do you work with our existing payment gateways and apps?
Yes. We integrate with the payment gateways and third-party apps already running in your store wherever possible, and flag early if something needs to be replaced rather than discovering it mid-build.
What if we need something Shopify or WooCommerce doesn't support out of the box?
We build a custom app, integration, or headless component to cover it. If the ask is big enough that it no longer fits cleanly on Shopify or WooCommerce, we’ll tell you that directly and scope it as a custom build instead.
How long does a typical build or migration take?
Timeline depends on catalogue size, integrations, and whether it’s a new build or a migration. We confirm an exact timeline on the scoping call, before you commit to anything.
Can you work alongside our existing development team?
Yes. We can lead the full build, slot in as additional engineering capacity alongside your team, or hand off a finished build to your team to maintain. We agree the model upfront so there’s no ambiguity about ownership.
What happens after launch if something breaks or traffic spikes?
Every engagement includes 30 days of post-launch support at no extra cost, covering issues that surface under real traffic. After that, ongoing support and monitoring is available as a separate engagement if you want us to stay on.
- Ready to Build or Fix Your Store?
Launch a Storefront That Converts
Whether you’re launching a new Shopify store, migrating off a legacy platform, or fixing a checkout that’s losing sales, we can scope it on a single call.
