Custom E-commerce Platforms Built to Handle What Off-the-Shelf Can't
When your catalog, business logic, or scale outgrows Shopify, WooCommerce, or Webflow, we build commerce architecture tailored to how your business actually operates, not what a platform’s plugin ecosystem happens to support.
Commerce Solutions Built Around Your Growth
Whether you’re outgrowing an off-the-shelf platform or starting from scratch with requirements no template can meet, our custom commerce services are built around your actual business logic, not a plugin’s limitations.
Custom Storefront Development
A storefront built from scratch around your catalog, brand, and customer journey, with no platform constraints dictating what’s possible.
- Fully custom frontend architecture
- No plugin or template limitations
- Built for your exact catalog structure
Headless Commerce Architecture
Decouple your storefront from your commerce backend so each can scale and update independently, without a monolithic platform slowing either down.
- Decoupled frontend & backend
- API-first architecture
- Independent scaling per layer
Multi-Vendor Marketplace Development
Build a marketplace connecting multiple sellers to one buyer base, with vendor onboarding, payout logic, and commission handling built around your specific model.
- Vendor management & onboarding
- Commission & payout logic
- Multi-seller inventory handling
B2B & Wholesale Commerce Platforms
Custom pricing tiers, account-based catalogs, quote workflows, and bulk ordering logic that off-the-shelf B2B plugins don’t handle well at scale.
- Account-based pricing & catalogs
- Quote & approval workflows
- ERP & inventory system integration
Custom Checkout & Payment Systems
Checkout flows and payment logic built around your specific business rules, not a generic gateway’s default configuration.
- Custom checkout flows
- Complex payment & split logic
- Fraud & risk rule customization
Legacy Platform Modernization
Rebuild an aging custom commerce platform on modern architecture without losing years of accumulated business logic and data.
- Legacy system audit & migration
- Modern architecture rebuild
- Zero-downtime cutover planning
Most commerce platforms assume your business will adapt to their structure. We build the reverse: architecture shaped around how your catalog, pricing, and operations actually work, so the software fits the business instead of the business working around the software's limits.
Custom E-commerce Platforms We Have Built
Every custom build we take on falls into one of a few categories. Select one to see how we approach it.
Multi-Vendor Marketplaces
Platforms connecting multiple sellers to one buyer base, with vendor management, commission logic, and payouts built around the specific marketplace model.
B2B & Wholesale Portals
Account-based commerce platforms with custom pricing tiers, quote workflows, and bulk ordering logic built for business buyers, not consumer checkout flows.
Subscription & Membership Commerce
Platforms built around recurring access or delivery, where the commerce logic has to handle upgrades, downgrades, and billing cycles correctly by default.
Legacy Platform Modernization
Aging custom commerce systems rebuilt on modern architecture, with existing business logic and historical data carried over intact.
The Technology Behind Every High-Performing Platform
Custom commerce means no default platform to lean on, so every technology choice is made deliberately, based on your catalog, scale, and integration needs, not a plugin ecosystem’s limitations.
Storefront
React, Next.js, and TypeScript for a fast, fully custom customer-facing experience, built around your actual user flows rather than a theme's page structure.
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Commerce & Backend Logic
Node.js and MongoDB power the business logic underneath: pricing rules, inventory, order management, and the parts of your commerce model a standard platform doesn't natively support.
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Infrastructure & Scale
AWS for hosting, deployment, and infrastructure that scales with traffic and order volume without manual intervention during peak periods.
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Six Steps, One Trusted Product Partner
Every successful custom platform starts with a clear roadmap. From strategy and architecture to development, launch, and optimization, our six-step delivery process keeps your project transparent, collaborative, and moving toward measurable business outcomes.
01
Discovery
Strategy, Scope & Project Planning
We align on your business logic, catalog structure, integration requirements, and project scope before defining a transparent roadmap and fixed-price proposal.
02
Design
Conversion-Focused UX & UI Design
Every page and interaction is thoughtfully designed around your specific customer journey, since there’s no default template layout to start from.
03
Build
Building Your Store with Precision
Our engineers build your custom commerce architecture in agile sprints, with regular demos and continuous feedback throughout development.
04
Integration
Connecting Your Commerce Ecosystem
We integrate payments, inventory, ERP, CRM, and any other business system your platform depends on, tested for reliability before anything goes live.
05
Quality Assurance
Tested for Performance & Reliability
Every feature, workflow, and integration is rigorously tested under real conditions, including peak load, to make sure your platform holds up in production.
06
Launch
Go Live with Confidence
We manage deployment, monitor performance after launch, and provide dedicated support to ensure your platform continues to perform from day one.
Why Businesses Choose Pedals Up, Again and Again
Six things that hold on every custom build, whether you’re replacing a platform or starting from scratch.
Built for Your Business Logic
We build for the business rules an off-the-shelf platform can’t express, not how it looks in a demo.
Senior Team
The person who scopes your build stays on it through launch. Not handed off to whoever’s free that week.
Fixed Pricing
Scope and price agreed before work starts, based on your actual requirements, not a template estimate.
Weekly Demos
Every week ships a build you can review, not a status update describing progress.
Built to Scale
Built as modular architecture that extends as your business logic grows, not rebuilt from scratch the moment you outgrow version one.
Launch Support
We stay on after go-live. Real usage finds edge cases a demo never surfaces, and we’re there for it.
The work, with the outcomes
- Jio Freshpik
Reliance’s digital grocery platform, built as a custom frontend with performance optimizations like lazy loading and responsive rendering, so a large catalog of gourmet groceries and international products loads fast on any device.
- Cover Story
An online fashion retailer whose catalogue and customer base were outgrowing what their existing setup could handle. We built a responsive e-commerce platform around real-time inventory management and order tracking, so growth doesn’t mean the backend falls behind the storefront.
- Kryptonite Microsystems
A gaming hardware and accessories retailer selling prebuilt systems and components to gaming enthusiasts, needing a store that could present technical specs clearly without slowing down the path to checkout.
Question you might have,
Answers we definitely got
Why would we need a custom build instead of Shopify or WooCommerce?
When your pricing logic, catalog structure, or integrations don’t fit cleanly into what a platform’s plugin ecosystem supports, or when you’re hitting real performance limits at scale. We’ll tell you honestly during scoping if a platform build actually fits better, custom isn’t always the right answer.
Can you build a multi-vendor marketplace?
Yes. Vendor onboarding, commission logic, and payout handling are built around your specific marketplace model rather than a generic multi-vendor plugin.
Can you integrate with our existing ERP or inventory system?
Yes. We build direct integrations with the business systems your platform depends on, rather than working around their limitations with manual processes.
Do you build headless commerce architecture?
Yes. Decoupling the storefront from the commerce backend is one of the more common reasons businesses come to us for a custom build, especially when the storefront and backend need to scale independently.
How long does a typical custom build take?
Timeline depends heavily on business logic complexity, integrations, and scale requirements, more than any other page in this set. We confirm an exact timeline on the scoping call, before you commit to anything.
Do you handle ongoing maintenance after launch?
The first 30 days after launch are included at no extra cost. Ongoing maintenance and support beyond that is available as a separate engagement if you want us to stay on.
- It's your time to grow
Build Commerce Architecture That Fits Your Business
Whether you’re outgrowing an off-the-shelf platform or starting from scratch, we can scope your custom build on a single call.
